By Skittles and Torrent
Wow, what a weekend! For those of you who have not yet had a chance to attend or race the Sea Otter Classic in Monterey, CA - holy heck, what an event for both racers and spectators! First off, a huge shout out to, Skip, one of the coolest race directors we’ve come across. He hooked us up with a sweet booth spot for the weekend which literally made ALL the difference. Thanks for everything Skip!
Our time at the Laguna Seca State Raceway started on Wednesday night after a beautiful, but grueling drive up the PCH 1 from Santa Barbara. The Pacific Coast was a sight to see from our huge RV windows and we made a couple of touristy stops at the Hearst Castle and to see the elephant seals (who were beached to go thru their annual molting process - ewww gross!) along the way. However, after about an hour into the drive, the twisty, narrow roads got to us and we were so so glad to finally hit some freeway heading towards the race venue!
This was our first bike race of the trip and we were stoked to be able to get the word out about JTree products to so many racers, enthusiasts and fans. The weather for the 4 days of the race couldn’t have been any better - sunny and 70! Perfect! (Apparently, it beats the rain they’ve had at the race for the past two years.) To add to the excitement of our first Sea Otter, it was also a chance to see our friend Kelli, who was also racing for Giant bikes that weekend. It was really exciting to watch Kelli’s races and to cheer her on from our booth! I also had the chance to duck out of the booth for awhile to do a group pre-ride of some of the pro-xc course with her - good times! Both the Giant and Gary Fisher teams were hooked up with some JTree products over the weekend - we hope those folks enjoy our stuff!
As for our booth….it was probably our most EPIC event yet! We handed out over 1500 samples of our JTree Cycling Salve, and educated everyone receiving one that it is super awesome for healing road rash, saddle sores and just about any other skin irritation you could think of. A sick crash cream and chamois ninja sauce all in one! Booya! A great story from the weekend was this older gentleman that stopped by our booth after finishing the 100 miler Gran Fondo. Dave gave him the run down on our product line and he reluctantly took a sample saying that he would give it a try, even though he said that “this kind of stuff never works.” Well, the next day, bright and early as Dave was setting up the booth, he walks up with his wallet out to buy himself a big jar of our Cycling Salve. He didn’t say much, but his actions spoke louder than any words his nether region could muster praising our product!
After two beautiful days of Sea Otter Expo WE SOLD OUT OF SUNSCREEN! Unfortunately, we had underestimated the number of folks at the race who would be looking for functional and organic ways to protect their skin - both our Sun Stick SPF33 and Mountain Mint SPF 18+ were a hit!! We even had folks buying our Winter Stick SPF15 to apply to their arms and shoulders because of it’s smooth slippery feel. Hey, whatever works to protect your skin! Thanks to Torr for helping write this blog!
After implementing a new “look” for our booth, we were really excited to see if our design changes would pay off by bringing more people over to JTreeLife to check it out. The International Sportsmans Expo was a consumer show, and this being the case, we modified our display by switching out our standard 
This show was also a great opportunity to market our 
If you know Torr, you know he loves the water! So we signed him up, and he was allowed to practice jump as many times as he wanted and then do one competition jump. On his very first practice jump, he went 12 feet (and that was starting about 3 feet from the end of the dock!)! However, on his competition jump, he just wanted Dave to jump in too, so did more barking than jumping! Oh well, it was still two paws up from Torr!
