Archive for February, 2010

International Sportsmans Expo Show :: Phoenix, AZ

Sunday, February 28th, 2010

By Skittles

The new look.  You like?After implementing a new “look” for our booth, we were really excited to see if our design changes would pay off by bringing more people over to JTreeLife to check it out. The International Sportsmans Expo was a consumer show, and this being the case, we modified our display by switching out our standard JTree display rack that’s normally sold to shops, with inviting heaps of our products in the ultra cool TazLab Aqua Fur Bowls. And after working so many shows and getting tons of questions about what exactly did we sell, we thought we would also try to provide some informational banners to help people connect the dots. I think our design turned out great and was certainly IMO the most eye appealing booth at the show! What do you think? Leave us a comment and let us know!!

JTree Sportsman's Salve.  No fake lotions or potions, just a great organic skin healer!This show was also a great opportunity to market our Sportsman’s Salve and Sun Stick to all the fly fisherman and hunters looking for effective ways to protect and heal their skin. I think that once they heard that our Salve heals skin but also protects the good calluses on their hands they were sold. Lots of folks also thought the Sun Stick was cool for being such a no-mess, no-fuss application of sunscreen that is very sweat and water resistant!

The new JTreeLife booth worked out quite well and we were also glad to have Dave’s parents, Bobbi and Tom, as well as Boca and Bubbles helping us out at our booth on Saturday. We both think that Bobbi is giving Clint, aka C-Dog aka DJ Tastes Like Chicken, a run for his money for JTree Salesperson of the Month! :)

In addition, Torrent would like to add that he really enjoyed this show. Though there weren’t as many other dogs walking around to play with, they had a super awesome pool at one end of the arena sponsored by Dock Dogs that were allowing dogs to jump off the dock for distance. Why aren't you jumping in with me???If you know Torr, you know he loves the water! So we signed him up, and he was allowed to practice jump as many times as he wanted and then do one competition jump. On his very first practice jump, he went 12 feet (and that was starting about 3 feet from the end of the dock!)! However, on his competition jump, he just wanted Dave to jump in too, so did more barking than jumping! Oh well, it was still two paws up from Torr!

Rock Climbing in Queens Creek Canyon

Thursday, February 25th, 2010

By Skittles

So by the time we made it past all the cool parks and places en route to Phoenix, we were just dying for some real play time in the sun. So, as per our routine, we stopped by the local climbing gym to get the beta on just where to spend our limited time outside on the rock before our next show. The friendly climber dude at the gym recommended that we check out Queen Creek Canyon due to it’s close proximity to Phoenix and easy access. Sounded like just what we were up for, so off we went for a couple of days of play on the rock before our show.

By the time we made it out to the campground outside the canyon, it was dark. The last two days had been raining in Phoenix and when we drove into the campground there was snow on the ground and a small river of water running thru the entrance. Dave and I could see another RV on the other side already set up, and figured if they made it, we probably could too, so Dave stepped on the gas and hauled right thru the river!

The rough scramble doesn't look THAT bad....We woke up the next morning to a nice sunny (but windy) day and were excited for our first rock climbing since Shelf Road back in Colorado! As we pulled up to the parking area, we could see that there were other climbers already up on the rock climbing in the sun, so we quickly grabbed our bags and started on the approach. According to the guidebook, there were two approaches - one which took you up by a waterfall, and the other that took you up what looked like a scree field on the map. After spending about 15 minutes looking for the trail by the waterfall we gave up and started to follow the second approach trail. What looked like a 10 minute approach from the road quickly turned into an hour of scouting around, climbing up and looking, and trying to find the path of least resistance up for us and Torrent. After several attempts at going up, we finally found a gully that was the least sketchy of all and we finally made it up.

Climbing in QCC is thin and technical.Finally we could touch the rock!!! We figured that since this was our first time climbing at QCC and there were hardly any other climbers around, we could start on one of the four start moderates. The only other group there recommended that we start on a classic 5.9 and pointed it out to us from where we were standing. Dave was about halfway up route, when the lady who pointed it out to us came over and profusely apologized that we were mistakenly on (an equally as classic) 5.10d. Not quite the warm up we had in mind! Oh, well. It ended up being a pretty fun route, although hard for us to start on since we are climbing totally weak sauce as of late! We climbed another route there and then decided to call it a day seeing as how we now had the adventure of descending the crappy approach! I do have to say, Torrent is getting pretty good at these sketchy descents. He will walk out to the edge of the cliff, then wait for David to down climb and hoist him down. He’s even gotten so good as not to freak out and scratch David’s back while doing it!

We survived the alternative waterfall descent!Our second and final day at QCC was more of a scouting event than a climbing one. We FINALLY found the the main approach trail on one side of the waterfall. There was no way that we would have been able to make it up that way with the dog because of climbing the rebar ladder and super sketchy fourth class climbing! On our way back down to get the dog, we decided to mix it up a little bit and cross the waterfall to get to where the dog was. Since it had been raining the past couple of days and there was snow melting, the waterfall was raging and the ponds were huge. David easily jumped across a large wet boulder to reach the other side (so easy for people with long legs!). I was scared I was either going to fall down the waterfall (not good) or into the pond (also not good, but not as bad!). It took a couple of minutes of deliberation, but finally, I made the jump! We all made it down safely where we were greeted by the D-O-double-G!

Bryce, Grand Canyon, Sedona - Oh My!

Saturday, February 20th, 2010

By Skittles

SLC to Phoenix via Vegas?By the time we left our adventures in SLC, it was hard to believe that we had spent a whole month there! As much as I had enjoyed our time playing in the mountains and bonding with our friend Clint, I was eagerly awaiting some play time in the sun. So promptly after our Sportsmans show, we “hit the road again” - headed due south. According to the directions via Google Maps in the iPhone, it had us driving thru Vegas en route to Phoenix. However, after waking up from a nap, I found we were minutes from Bryce Canyon! Ok, so maybe we weren’t going to hit Vegas after all - talk about last minute changes in direction!

It was actually quite cool to visit Bryce while there was still four feet of snow on the ground. The contrast between the white snowy ground and the shades of orange in the rock towers were beautifully amazing and the temps were perfect for a day hike thru the snow! Despite wishing we had a pair of snowshoes to trek into the untouched rolling hills leading down into the canyon, we had a great time following the packed down trail in the snow. Bryce.  So pretty in the winter!Torr had a great time too bounding into the snow fields chasing snowballs.

Following our very brief visit to Bryce, we figured that since we were going to drive right past it, that we should stop at the Grand Canyon. The Grand Canyon, is well, … grand. Large. Expansive. Impressive. For the middle of winter, it was also pretty busy and didn’t have enough signs (or maybe we are just prone to getting lost everywhere!). Since, again, our stay was going to be brief, we decided that we would just do a short hike down into the canyon to see if the view got any more impressive. At the trailhead, I was very surprised to learn that a Boston marathoner had died on the same trail we were about to explore because she was unprepared for the heat and didn’t bring enough water. I guess we all need to be careful, no matter how many miles we can run! The hike proved to be a lot of work to be able to see the same thing we could from the parking lot, so David and I We'd like to raft the Grand Canyon the next time we visit!both decided that the only way we would want to see the Grand Canyon again is from the river below on a raft!

At this point, our travels to Phoenix were starting to feel like a whirlwind tour of Arizona! We continued south hitting up Flagstaff and Sedona on our way. After pulling into Sedona around 4:00 in the afternoon, we jumped on our bikes and did a quick bike ride around the infamous red rock towers. Our brief trail ride left us hooked and wanting more (unfortunately unbeknownst to us, it was going rain the next day). We’ve had the great luck on this trip of meeting some super friendly folks. That night was no exception! Not only did we meet a fellow biker on the trail from California who invited us to park in his driveway anytime we were coming thru town, but a super cool group of riders just getting done with their weekly group ride. We would like to holla at our friends at the Bike & Bean bike shop. Thank you so much for the beers and camaraderie and also letting us park behind your shop! If anyone is ever in Sedona to ride bikes, please stop by and support this cool shop.

Working Our Way Into New Markets

Sunday, February 14th, 2010

By Skittles

Following Winter OR, events unfolded such that we ended up staying in Salt Lake City with C-Dog Batson for another two weeks. During that time, we were able to get some post show work done, as well as take the opportunity to plan out our next month all the while enjoying the company of our good friend Clint.

View from the JTreeLife booth into the Expo floor.First up on our February itinerary, the Western Hunting and Conservation Expo back at the Salt Palace. For us, the largest difference in going to this show was that it was a consumer show, so we were selling to the general public, instead of retail buyers and it was a 100% hunter demographic attending the show. It was really really hard to schlep our Sportsman’s Salve to those hunters! We got lots of “what is that?” and “no thanks” to our offers to try a sample of the Salve. However, once they came in to check it out, and we could see the state of the dry cracked skin on their hands, they saw the potential of the product. We met lots Outdoor Retailer take note: free BBQ dinners and country concerts make exhibitors happy.  :)of folks in construction and concrete who were impressed that the product wouldn’t mess up their good calluses - hopefully we made some in’s with those folks!

It was cool to learn a little about the hunting and outfitting industries. We found out that some of those permits for particular animals cost in the upwards of $100K’s! And that was just for the permit, and did not include the outfitter service, transportation, lodging, etc, etc. Craziness. All in all, the show was a good learning experience for our upcoming Sportsman’s Show in Phoenix.

A huge shout out to C-Dog who was the JTreeLife Salesperson of the Show! Seriously buddy, thank you for all your help schlepping the goods at the show in only a way that YOU can! Here is an email excerpt of C-Dog’s best sales effort of the show:

“While supporting the MDF at the recent expo in Salt Lake, I wandered around and came across the Joshua Tree both…or rather the booth found me. Whomever the salesman at that booth did one heck of a job getting me to stop, sample and purchase your product. He was a hoot! I spend a great deal of my time outdoors and have always had trouble with rough skin on my hands and chapped lips. I purchased your Desert Shimmers lip balm. It’s without a doubt the best product I have ever used on my lips! And believe me I’ve tried EVERYTHING! You have a customer for life.

I was given a sample of the Sportsman’s Salve. Once again, I’ve never used anything that helped my dry skin so quickly. When hunting season approaches and I’m knee deep in sagebrush, snow and the Wyoming wind you can bet I’ll be stocking up on more of your products.

Thank you for creating such an excellent product. I’m very impressed! Keep up the great work.”

Neighborhood Report :: Layton, UT

Monday, February 1st, 2010

From time to time, we will be traveling with friends who may share their unique perspectives of our adventures. This is a recount of events that went down at our good friend Clint aka C-Dog aka DJ Tastes Like Chicken in Layton, UT. Warning: this recollection is PG-13 for offensive language and may require an urbandictionary translation. Please proceed to read at your own discretion.

By C-Dog

I knew sh!t was going down in East Side Layton when I saw a pimpin’ pimpin’, stretched-out RV rollin’ up on dubs pull into the neighborhood. I’m normally not a person to judge people, but that Clint guy is one true gangster. Most neighbors know him only as the BAMF, but I had the pleasure to hear him scratching it up as DJ Tastes Like Chicken one night, but that is another story. Getting back to the sh!t going down, of course the R-Vizzle pulled right up into Clint’s driveway. I immediately sent the wife and kids inside the house, cocked the nine and prepared for some Mexican cartel BS. I learned one thing over the last year that one needed to be prepared when Clint’s homies were in town. As I read the side of the RV, I let out a sigh of relief once I realized the gangsters rolling in were the same MF’s I met last night in downtown SLC, some organic love life J-Tree crew. I had nothing to fear as long as I didn’t get between them and a hotdog served by the crazy dancing Russian.

The following morning I happened to be walking the dog down the street and some fly guy in camo boxers and a pair of cowboy boots stepped out of the RV. My few interactions with the BAMF had taught me some gangster slang so I said, “what’s up G.” I didn’t really understand what he said next, but apparently there was something called “pow pow nar nar” that was going to get shredded up that day at Powder Mountain. I nodded and continued back to the house thinking they must be up to something awesome. A few minutes later I saw the RV rolling out filled with the happy family of six gangsters. Later that day I gave a friend of mine who was ski patrol at Powder Mountain a call to inquire about this stuff called “pow pow nar nar”. He laughed and said they were talking about the fresh snow and that it must be awesome to roll up to the resort in a ride like theirs. He had seen the gangsters ripping the pow pow all day and one guy in particular was covered head to toe in white. He must have been a MF from Vegas!

Knights of the Round Table!The next day I watched as the RV rolled out again. I had learned that morning the crew was heading to Snowbasin to shred the nar pow. Damn I sound gangster. If I was going to pick a place to die it would have to be one of the bathroom stalls at Snowbasin because you couldn’t die anywhere else more luxurious besides maybe the St. Petersburg Cathedral. It had to be a nice day of eight inches of light and fluffy on top up the freshly groomed runs. I’m sure they found themselves lost in the clouds of strawberry not knowing what lay in front of them. Just before dusk the RV cruised back in. It must have been another family dinner around the knights of the round table by the number of grocery bags they were carrying in. I always wonder what it must be like to be sipping on magic makers with such good friends around that table. Over the next few days the gangster family got smaller as some headed back to their normal hustlin’ lives. I’m still trying to figure out why a roll of duct tape, a seat from a whitewhater couch, and a snowboard were loaded into the back of the astro van one day. Missile launch!They must have been working on some top secret snow missile program. It has been a few weeks now and I’m sure the BAMF is aware that the J-Tree RV will be setting sail in the winds across America. But he knows best, if you love something you must set it free.