Archive for January, 2010

Winter Outdoor Retailer 2010 :: Social Update

Wednesday, January 27th, 2010

By Skittles

Our Outdoor Retailer shows generally consist of a good mix of both business and pleasure. Like I might have mentioned before, we love coming back to SLC twice a year to see all our friends both at, and not at, the show who we call our SLC Family.

The JTree Hangout.Several times during the show, David and I turned to each other and commented on how the JTree booth had seemingly become the show “hangout” for our friends at the show. And seeing a crowd around a booth, other folks would come in to check out what the “hub bub” was all about. This is a shout out to all our friends who hung at our booth - thanks for stopping by and come hang with us again this summer!

As usual, we worked super hard selling JTree product at the show so that we could afford to eat at our favorite sushi place EVER, Takashi, in downtown SLC. It has, hands down, the best sushi I have EVER eaten. Bentley and his wife Jessica, our friends from TrailFoods, Chris and Pat, Vegas climber friend John, Clint aka C-Dog from Layton, UT, friend Mike from his days in MI, David and I put down $$$ worth of sushi rolls and multiple bottles of sake. Sable Fish.  Simply.  Amazing.After three orders of the Black Magic Woman roll (our favorite) the server suggested trying the Seared Sable Fish and it was amazing. The night quickly moved on to a local bar where some poser in our group decided to start off with Jagger Bombs. (Ugh, we all know what happens to Skittles after starting with these!) Which were quickly followed by a round of Rusty Nails compliments of Chris. Chris being the proud West Virginian that he is, felt obligated to introduce us to some old time, backwoods, hillbilly whisky concoction, the Rusty Nail (fitting name for a drink that bad!). On all three attempts to try a Rusty Nail, they all tasted the same: strong and bad. There might have been some dancing involved with random bar goers at that place, though not exactly sure as things started to get fuzzy….

Jess trying on a hat at the IceBreaker sale.As our OR tradition goes, on the last day of the show, Jessica and I get our shop on when all the booths try to get rid of the samples they have to pack up by selling them at cost! We hit up the sales at IceBreaker and KAVU and both got some cute stuff. Jess even got a sweet pair of new mountain biking shades at Native! To continue with our OR tradition, we hit the slopes the next couple of days, taking advantage of our OR passes getting 50% off lift tickets at all the local SLC resorts - SAAAWWEEEEET! We spent two days after the show boarding thru knee deep powder at Snowbasin and Powder Mountain and commiserating on how miserable our lives really are! Can’t wait to shred some nar pow here again next year!

Winter Outdoor Retailer 2010 :: Show Update

Sunday, January 24th, 2010

New location for JTree's booth!By Skittles

So finally, after all the hoopla leading up to it, it was finally time for Winter Outdoor Retailer 2010! We might have been grumbling the night before about our booth placement, but when the showroom doors were opened at 9:00, we couldn’t have been happier for such a great, high-traffic spot on the floor! In our new area, we were able to meet up with so many more different folks (ski, bike, paddle and hike shops) than we would have in previous years, and yet, our friends from the climbing industry still found their way over to say hi. Awesome! Be sure to look for us here in this general location again for the summer show!

As usual, David, Torrent and I had our hands full pretty much all day every day for the four days of the show. Sell, sell, sell!!! Torr did his part too by laying out in front of our booth and attracting all the traffic walking down the aisle. Torrent, Dog of the Day, Winter OR 2010It’s amazing how many people would stop to tell us what a beautiful dog we have. (I have to agree he is pretty cute!) Although Torr was super disappointed by how few other dogs there were to play with at the show, the highlight for him was a visit on Day 3 by his “brother” Porter. For being cute and well-behaved, Torrent received his second Dog of the Day award at the show! Good job Torr!

Now that we are getting really familiar with the in’s and out’s of the show and downtown SLC, this show seemed a bit easier from a logistical perspective. We were able to park really really close to the convention center, which meant a couple more minutes of sleep in the morning, being able to walk out to the Hurricane to make lunch and being able to have “home” right there!

All in all, with sales of our Salve, Lip Balms, Desert Shimmers, Face Sticks and Herbal Tea at the show combined with new accounts signed and re-orders from our current shops we were able to pay for our booth! We also walked away from the show with several great leads for distributors, new accounts, sales reps and more to help us grow the JTree business.

Salt Lake City - We’ve Missed You!

Tuesday, January 19th, 2010

By Skittles

After all of our on the road adventures, we finally made it to Salt Lake City. It’s funny. I feel like Salt Lake City has become our little home away from home ever since we had started to come here for the Outdoor Retailer trade show twice a year about three years ago. We look forward to coming here for both the winter and the summer shows to play in the amazing snow in the mountains, climb on fantastic rock, see all of our SLC friends and eat at our favorite restaurants!

Our OR trips usually start off with meeting up with our good friend, Bentley, who works JTree’s sales and marketing. Dinner with B in the RV.  Hey, that rhymes!After picking up B from the airport and making a few important stops (dumping holding tanks…love that smell….and hitting up the liquor store for some booth essentials…whiskey and sweet tea vodka) we headed directly to the Salt Palace for booth set up. Sign-in and badge pick up: check. Unloading the RV: check. Finding our booth #32076: what the…. Long story short, what we failed to learn until we walked out on to the showroom floor was that our booth space was directly in front of the main door that leads to the loading dock. So unless we wanted to have our booth run down by forklifts moving crates and boxes into the showroom, we were not going to be able to set up until that door was permanently shut. Now the question was: when exactly would that be? Apparently that was going to be at 8pm the night before the show. Lucky for us we pack light and move efficiently! At 9:30pm our booth was finally set up. Now it was off to get some sleep!

Vail enroute to SLC

Tuesday, January 19th, 2010

by Skittles

After such a great time at Shelf, we packed up the Hurricane and started up Hwy 9 en route to Vail. Vail? Yes, Vail! Turns out that our friends from Team JTree Cycling have a sick place in Vail that they are fortunate enough to visit 40 days out of the year. Rough life!!! vail pass signOur friends the Kozole’s were gracious enough to invite David, Torrent and I up to their place as we made our way thru CO en route to UT for a day or two of play. With that offer, there was no way that we could say no, so thus began a rather trecherous drive to meet up with Rick and Deb.  

Thus far into our trip, the Hurricane had mostly stuck to dry or wet roads and this was the first time that it had experienced snow! Driving Hwy 9 as we approached Breckenridge from the south started to become more and more snowy, the speed limits slower, the roads twisty-er and now snow covered. Despite conditions, the Hurricane made it thru like a champ, not slipping on the snowy roads once! Shout out to Driver David who held it down on the switch backs while I was freakin’ out in the front seat. :)

The next two days in Vail were straight out of a dirtbag’s dream! Deluxe accomodations: check. Lift tickets: check. Personal tour of the best trails on the mountain: check. Hot tub: check. Chillin’ with fantastic friends: check.
OMG - talk about heaven! When our short stay in Vail came to an end, we all were on Cloud 9. I can’t wait to hook up with the Kozole’s again, perhaps for some climbing at Shelf?

Shelf Road :: Part II

Monday, January 18th, 2010

by Skittles

With the arrival of the CO weekend warriors, the Shelf scene on Saturday turned in the typical weekend crag social scene. Having got in some of the classics on Friday, we were satisified with climbing what ever we were able to get on. Group warm up with "The Sober Surfer" RobIt was also a great opportunity to do our JTree work thing and hand out as many salve samples as we could.

By random means, we again had ourselves one epic campfire session with folks we’d met out on the rock and now were sharing campsites with. The group karma with our new found group of friends was awesome and we were really sad to leave to start heading towards the big show in Salt Lake City on Sunday. The next time we are at Shelf we really going to miss our group ‘pilates-shake-yo-booty” warm up session with Becca, Rob, Hillary and Nick all being led by the Sober Surfer!

Shelf Road :: Part I

Sunday, January 17th, 2010

by Skittles

Following a couple of days of visiting shops and hanging out with Kelli Emmett in Colorado Springs, Skittles, pointing out a really prominent 11.C called "Lats..."we decided to head to one of Colorado’s premier climbing areas: Shelf Road. Local climbers and almost all the climbers we had met on the road thus far had mentioned Shelf Road as an epic winter climbing destination and it was as epic as everyone had said it was going to be. We ended up pulling into the empty campground late Thursday afternoon. The twisty drive up to the campground had amazing views of the limestone cliffs glowing orange as they reflected the afternoon’s sun. Both Dave and I were itching for the opportunity to get back on the rock during the day and enjoy the camraderie of fellow climbers at night. Little did we know that that was exactly what we were going to get and then some!

Friday was full of experiencing some Shelf Road’s 4 star routes. Our favorite, pictured here is an 5.11c called Lats Have Feelings Too! It took a couple of lines to get used to the rock and the style of climbing and break out of the 9’s and 10’s, but once we did, we were pleasantly surprised with the climb-ability of the harder grades. Lots of the routes felt like we were climbing bolted trad routes (which I loved). When we got back to camp we were lucky enough to befriend Becca and Rob from Colorado College. Good drink and good times around our campfire that night. With night time temps dropping to about freezing, it was so nice to have the RV to retreat to — so deluxe!!

Ouray Ice Fest :: Day 3 :: Dave goes ice climbing!

Sunday, January 10th, 2010

The approach of my first climb in Ouray, Coby Big Wave Dave

Sunday at the Ice Fest again had epic sunshine, and with the crowds thinning out, i seized the opportunity to get on the ice myself. I found two people to climb with; Carlene from Alaska, and Lindsey Keihn from Spokane. We hiked in to a section of cliff called south park, picked out the craziest looking mixed route on the wall, and went for it! What a blast! This picture tells a pretty good story of my Ice climbing pedigree. Note the super fancy “fruit boots” with built in crampons, the Carhart overalls, the Chalk Bag, and the Pearl Izumi Lobster mitts! I really am gonna be a pro! haha! I actually did quite well for my first real ice climbing experience, and had a total blast with my climbing partners!

Actually, we were having so much fun, that by the time I walked back down the the vendor area, the entire Tent city was dismantled, and EVERYONE was gone! The only thing left was the contents of my booth, and the $$$ Fruit Boots in my pack! No, I didn’t keep em, I sent em back to the Lowe rep with Erin Eddy, the Ice Fest organizer.

-Can’t wait till next year!

Ouray Ice Fest :: Day 2

Saturday, January 9th, 2010

by DaveView from the bridge, across the slot canyon, towards the vendor booths

Saturday at the Ice Fest was brilliant! Although we had endured absolutely frigid temps the night before, standing there in the blazing mountain sunshine, we were able to shed layers down to our long sleeve t-shirts! Granted this joy was short lived, as the sun dropped behind the peak around 2pm. The crowds of people really started to develop throughout the day.

Torrent found a heard of dogs playing in the deep snow just past the row of vendor booths and was eager to join in. I have yet to figure out how the little feller had so much energy and endurance at that altitude! I was sucking wind after the gentle walk up to the event, and I don’t think he laid down to rest once throughout the day! If he was romping with another dog, or on a walk with me, he was barking at me to take him on a walk to find a dog to romp with!

I introduced Bob to a few Michigan climber friends (Lisa, Chris, and the Pirate). He made quick work of demo-ing some gear from the vendor tents, and made even quicker work of his first ice climb!

Ouray Ice Fest :: Day 1

Friday, January 8th, 2010

Looking through the J-Tree booth, down canyon at Ouray
by Dave

Let me start by trying to express how spectacular of a town Ouray is. OURAY IS REALLY REALLY REALLY SPECTACULAR! Huge Cliffs, 360°, any way you look. This might be one of my favorite towns… EVER!

Our booth was setup in the vendor area, with the slot canyon cliffs right behind us. It was pretty spectacular! (catch a theme here for my Ouray enthusiasm?!?!) Parking the big RV in Ouray was a bit of a hassle, especially when trying to find AC power to help deal with the sub zero (°F) temps at night. We managed to find a street spot behind a hotel with a plug the first night (after getting a parking citation within the first hour of being there). Michael Pang Shared his hotel room with the dog and i for the first night, and the shower felt fantastic! (The hot water line in the rv had been frozen since leaving Josh 3 days earlier!

One of the Ice park volunteers, Priscilla Sherman, came to our rescue today, and set us up with a parking spot and extension cord at one of the rentals she manages. It just happened to be the Acrteryx Folks, and they were super fun as well!
To top of our first day, Bob Vezina, a great friend from the lake back in Michigan, came down from denver to help me run the booth, and play in the mountains. he showed up about half way through dinner at the community center. Dinner was a real treat, served up by the firefighters of Ouray, with every kind of New Belgium beer on tap! 1554 was by far my favorite! It tastes just like what I would imagine pirates drank in a creaky port tavern 5 centuries ago!

Vegas Baby!

Wednesday, January 6th, 2010

John and Lacy at Yogurt Land...YUM!
by Dave
The next stop after New Year’s in Josh was back to one of our home bases…John Wilder’s home in Vegas. This was a quick stop, to drop Laurel of so that she could catch a flight home to Seattle for her Grandma’s funeral. I was off to the Ouray Ice Fest, with anticipation of arriving the following afternoon. The dog and I spent the night in a Walmart parking lot in St. George, UT. We enjoyed a grilled cheese sandwich (I believe I would eat those happily for every meal, if it weren’t for Laurel), and got a fairly poor night sleep as a result of the 3am maintenance crew running a leaf blower around the parking lot!

John and Lacy treated Laurel to Yogurtland for dinner before dropping her at the airport the next morning. Apparently, much like an angry school bus driver, they refused to come to a complete stop at the airport, and Laurel had to jump out of the rolling car. I would do the same if someone expected me to drive them to the airport at 5am!