Archive for the ‘Trade Shows’ Category

Sea Otter Classic, Oh yeah!

Sunday, April 18th, 2010

By Skittles and Torrent

Sea elephants molting...really kinda gross to see, but hard not to quit watching.Wow, what a weekend! For those of you who have not yet had a chance to attend or race the Sea Otter Classic in Monterey, CA - holy heck, what an event for both racers and spectators! First off, a huge shout out to, Skip, one of the coolest race directors we’ve come across. He hooked us up with a sweet booth spot for the weekend which literally made ALL the difference. Thanks for everything Skip!

Our friend Kelli, second from right.  Me, second from left.  I blend in with that jersey don't I?Our time at the Laguna Seca State Raceway started on Wednesday night after a beautiful, but grueling drive up the PCH 1 from Santa Barbara. The Pacific Coast was a sight to see from our huge RV windows and we made a couple of touristy stops at the Hearst Castle and to see the elephant seals (who were beached to go thru their annual molting process - ewww gross!) along the way. However, after about an hour into the drive, the twisty, narrow roads got to us and we were so so glad to finally hit some freeway heading towards the race venue!

This is how our booth looked the whole weekend...slammed!This was our first bike race of the trip and we were stoked to be able to get the word out about JTree products to so many racers, enthusiasts and fans. The weather for the 4 days of the race couldn’t have been any better - sunny and 70! Perfect! (Apparently, it beats the rain they’ve had at the race for the past two years.) To add to the excitement of our first Sea Otter, it was also a chance to see our friend Kelli, who was also racing for Giant bikes that weekend. It was really exciting to watch Kelli’s races and to cheer her on from our booth! I also had the chance to duck out of the booth for awhile to do a group pre-ride of some of the pro-xc course with her - good times! Both the Giant and Gary Fisher teams were hooked up with some JTree products over the weekend - we hope those folks enjoy our stuff!

Dave schelpinAs for our booth….it was probably our most EPIC event yet! We handed out over 1500 samples of our JTree Cycling Salve, and educated everyone receiving one that it is super awesome for healing road rash, saddle sores and just about any other skin irritation you could think of. A sick crash cream and chamois ninja sauce all in one! Booya! A great story from the weekend was this older gentleman that stopped by our booth after finishing the 100 miler Gran Fondo. Dave gave him the run down on our product line and he reluctantly took a sample saying that he would give it a try, even though he said that “this kind of stuff never works.” Well, the next day, bright and early as Dave was setting up the booth, he walks up with his wallet out to buy himself a big jar of our Cycling Salve. He didn’t say much, but his actions spoke louder than any words his nether region could muster praising our product!

Hey Torr!  That doesn't look like our blog!!!After two beautiful days of Sea Otter Expo WE SOLD OUT OF SUNSCREEN! Unfortunately, we had underestimated the number of folks at the race who would be looking for functional and organic ways to protect their skin - both our Sun Stick SPF33 and Mountain Mint SPF 18+ were a hit!! We even had folks buying our Winter Stick SPF15 to apply to their arms and shoulders because of it’s smooth slippery feel. Hey, whatever works to protect your skin! Thanks to Torr for helping write this blog!

Back to Vegas Baby!

Saturday, March 27th, 2010

By Skittles

And when we woke up, everybody got to pick their favorite stripper.By the time we were wrapping up our play time in Arizona, I really couldn’t wait to get back to Vegas. The last time we were in Vegas we really didn’t have enough time to play and this time we were going to be back in town for two weeks for the Red Rock Rendezvous.

Not only were we looking forward to the RRR, we were also stoked to have so many of our good friends coming to the event that we hadn’t seen since Winter OR. Clint C-Dog, Mike and Sara ClimberGirl joined us for the weekend and OMG, we had an absolute blast! The social festivities kicked off in where else but the Last Vegas Strip for St. Patty’s Day. Though the boys were able to stay out of trouble we woke up to an RV full of strippers!

Our booth at RRR.  Thanks again MGear!Fun on The Strip: check. Next stop: RRR! We had the best time over the course of the long weekend out at the Spring Mountain Ranch. A huge shout out to the folks at Mountain Gear: Paul, Phil and Alena! Without them, we wouldn’t have been able to be a part of such an amazing event…thank you, thank you, thank you! The exposure to so many climbers and mountain bikers was great and we were stoked to be picked up by the local gear shop, Desert Rock, as well as the Mountain Gear Retail Shop! Yeah!

Our little homestead at Bonnie Springs.  So happy.Aside from the “work” part of the event, we had a great time with all of our friends. Our RV, became somewhat of a home base for the JTree crew and it was like having a slumber party every night. I don’t think I went to sleep one night during the event that I didn’t hear “Do you wanna pet the kitty” only to be responded with thunderous laughter to put me to sleep. It was great and I can’t wait to hang with Clint, Mike and Sara again!

Wyatt having an awesome first time out EVER rock climbing.  Zero falls.  Total awesomeness.Post-RRR, we were able to get some chillaxin’ in and out to the park for a couple of days of climbing. We were also able to catch up with our friends Lisa and Tim, Loren and Salone, and my cousin Wyatt! We took Wyatt to Panty Wall and he did his first outdoor rock climbs ever with no falls!! I hope he had a good time and gets out rock climbing again sometime soon.

Our time in Vegas would not be complete or made possible the one and only, John Wilder. He has in a way become part of the JTree family! We are already starting to plan our next trip to meet up somewhere, since we can’t wait until Summer OR in August!

Play Time in Tucson!

Monday, March 15th, 2010

By Skittles

Check out the photos that pretty much sum up our play time in Tucson!

Fun times part 1: Picking up John Wilder at Tucson International Airport!! Woot! Our friend John, was lucky enough to join us for a week of play in AZ. Unfortunately there were no pictures to capture the scene at the airport, but needless to say, Torrent was SO excited to see his friend John!

Fun times part 2: Quick visit with Brian and Andrea and an awesome mexican dinner! Although short, it was really good to catch up with the Matter’s! Unfortunately, we didn’t get a pic with them, but of some really good margaritas!

Both margaritas, but mine came in a boot!


Fun times part 3: Although the weather conditions were a little chilly, we made the most of the sunny windy day by getting some time in on the rock at Mt. Lemmon. As Dave likes to say, we “squeezed the lemon!”

At the summit of Hitchcock Pinnacle, Windy Point, Mt. Lemmon.
John sending, even in the cold cold cold!


Fun times part 4: While in town we were able to catch up with my old friend from back home in Wapato! Elizabeth and Jason welcomed us into their home and indoctrinated (well attempted to) us in Rock Band and Dance Dance Revolution. Luckily there was no video footage of how horribly bad some of us were!

I think I was the worst DD Revolution and Rock Band person ever!

Fun times part 5: After our play time in Tucson, John, David and I headed out to the Cochise Stronghold to check out the rock climbing we had heard so much about. The highlights: the rock climbing was hard (oh sure, let’s just warm up on a 5 pitch .10a!), the road was bumpy (10 miles of bumpy @ 10 mph or 10 miles of bumpy as fast as the RV could go??), but the times were good.
On our approach up to Sheepshead to climb Peacemaker....little did we know what we are getting into!
At the belay on pitch 3, or was that 4?  Well at one of those was the one I dropped my Patagucci vest!  Boo!
At the summit of Peacemaker.  Thank goodness, I was so over that route at pitch 4!
Torr saying hi to one of his horsey friends at the Sheepshead campground.
Next day cragging...best climb of the weekend.
The best crag dog EVER...Torrent!

Dirty Dogs Have More Fun (and I Really Don’t Care He’s Not a Show Dog!)

Monday, March 8th, 2010

By Skittles

MTBing at McDowell Mountain ParkOur time in the Phoenix area wrapped up with some much needed time on the bikes at McDowell Mountain Park followed by our first ever big time dog show in Scottsdale. The riding at McDowell was fun. I particularly enjoyed the competition trails they have there for the Arizona State Championship MTB circuit. There are two race loops, both about 2 miles long that are, for the most part, fast and fun! There are lots of other trails out at McDowell, and it was too bad that we didn’t have more time to spend riding.

Playing on our bikes quickly turned in to preparation for our first real dog show, the Fiesta Cluster at West World in Scottsdale. Behind the scenes at Fiesta Cluster.In the weeks prior, we really didn’t know what to expect. What kind of customers would we see at the show? Were people there to buy, or just watch? Was Torr going to like it, or hate it because he would have to be on a leash the whole time? What would be the most ridiculous dog we would see? We pulled up to West World around 8:30 on Wednesday, the night before the first day of competition and OMG, this place was HUGE! And it was all for the dogs!!! David and I immediately looked at each other and said, “we didn’t bring enough stuff to sell!”

Our "Best In Show" Dog, the D-O-double-G.It was a big adjustment to get into the groove of things the first day. I think the hardest thing about it was that we just aren’t the typical, crazy dog people that were the majority of folks at the show. We don’t brush Torr unless he’s going thru his bi-annual shed. We don’t bathe Torr unless he just rolled in poop or dead animal. There are belly trims and butt cuts, but the grooming stops there. No fancy sheers or brushes. No every day shampoo or conditioner. And you can forget about the shining mist! It really doesn’t go much further than lake water and Costco shampoo where we’re from and Torr couldn’t be happier! When it rains, we make Top Ramen from rainwater in our JetBoil.And we usually don’t keep much of an eye on Torr while he is at shows because he just wants to tell everybody HI! But apparently if you are a show dog, you don’t talk to non-show dogs, and Torr thought that that was totally annoying!

Despite that and having to move our booth after the first day since our location was terrible, our sales were great. We sold lots of TazLab Aqua Fur Bowls, JTree Pet Salve, Sun Sticks and Lip Balms. The surprise was in the sales of our JTree Herbal Tea! Rained Out!It turned out to be a hit (especially due to the poor weather on Friday and Sunday)! Right when we were on a sales roll, in rolled the rain clouds! Boo. Do you know what happens when it pours over a dog show? Cold, wet, muddy mess that smells like…….! So we tried to make the best of the wet weather by sticking it out. We made Top Ramen in our JetBoil with rain water. We drank lots of hot tea. We did the penguin dance to stay warm. Then we gave up.

Trash Doctor On Call!Before I sign off, I would like to give a shout out to the Trash Doctor and her Sidekick of the AZPyrs Rescue Group who were friendly enough to invite us to share dinners, drinks and their golf carts! These ladies definitely made our first dog show an enjoyable one!

International Sportsmans Expo Show :: Phoenix, AZ

Sunday, February 28th, 2010

By Skittles

The new look.  You like?After implementing a new “look” for our booth, we were really excited to see if our design changes would pay off by bringing more people over to JTreeLife to check it out. The International Sportsmans Expo was a consumer show, and this being the case, we modified our display by switching out our standard JTree display rack that’s normally sold to shops, with inviting heaps of our products in the ultra cool TazLab Aqua Fur Bowls. And after working so many shows and getting tons of questions about what exactly did we sell, we thought we would also try to provide some informational banners to help people connect the dots. I think our design turned out great and was certainly IMO the most eye appealing booth at the show! What do you think? Leave us a comment and let us know!!

JTree Sportsman's Salve.  No fake lotions or potions, just a great organic skin healer!This show was also a great opportunity to market our Sportsman’s Salve and Sun Stick to all the fly fisherman and hunters looking for effective ways to protect and heal their skin. I think that once they heard that our Salve heals skin but also protects the good calluses on their hands they were sold. Lots of folks also thought the Sun Stick was cool for being such a no-mess, no-fuss application of sunscreen that is very sweat and water resistant!

The new JTreeLife booth worked out quite well and we were also glad to have Dave’s parents, Bobbi and Tom, as well as Boca and Bubbles helping us out at our booth on Saturday. We both think that Bobbi is giving Clint, aka C-Dog aka DJ Tastes Like Chicken, a run for his money for JTree Salesperson of the Month! :)

In addition, Torrent would like to add that he really enjoyed this show. Though there weren’t as many other dogs walking around to play with, they had a super awesome pool at one end of the arena sponsored by Dock Dogs that were allowing dogs to jump off the dock for distance. Why aren't you jumping in with me???If you know Torr, you know he loves the water! So we signed him up, and he was allowed to practice jump as many times as he wanted and then do one competition jump. On his very first practice jump, he went 12 feet (and that was starting about 3 feet from the end of the dock!)! However, on his competition jump, he just wanted Dave to jump in too, so did more barking than jumping! Oh well, it was still two paws up from Torr!

Working Our Way Into New Markets

Sunday, February 14th, 2010

By Skittles

Following Winter OR, events unfolded such that we ended up staying in Salt Lake City with C-Dog Batson for another two weeks. During that time, we were able to get some post show work done, as well as take the opportunity to plan out our next month all the while enjoying the company of our good friend Clint.

View from the JTreeLife booth into the Expo floor.First up on our February itinerary, the Western Hunting and Conservation Expo back at the Salt Palace. For us, the largest difference in going to this show was that it was a consumer show, so we were selling to the general public, instead of retail buyers and it was a 100% hunter demographic attending the show. It was really really hard to schlep our Sportsman’s Salve to those hunters! We got lots of “what is that?” and “no thanks” to our offers to try a sample of the Salve. However, once they came in to check it out, and we could see the state of the dry cracked skin on their hands, they saw the potential of the product. We met lots Outdoor Retailer take note: free BBQ dinners and country concerts make exhibitors happy.  :)of folks in construction and concrete who were impressed that the product wouldn’t mess up their good calluses - hopefully we made some in’s with those folks!

It was cool to learn a little about the hunting and outfitting industries. We found out that some of those permits for particular animals cost in the upwards of $100K’s! And that was just for the permit, and did not include the outfitter service, transportation, lodging, etc, etc. Craziness. All in all, the show was a good learning experience for our upcoming Sportsman’s Show in Phoenix.

A huge shout out to C-Dog who was the JTreeLife Salesperson of the Show! Seriously buddy, thank you for all your help schlepping the goods at the show in only a way that YOU can! Here is an email excerpt of C-Dog’s best sales effort of the show:

“While supporting the MDF at the recent expo in Salt Lake, I wandered around and came across the Joshua Tree both…or rather the booth found me. Whomever the salesman at that booth did one heck of a job getting me to stop, sample and purchase your product. He was a hoot! I spend a great deal of my time outdoors and have always had trouble with rough skin on my hands and chapped lips. I purchased your Desert Shimmers lip balm. It’s without a doubt the best product I have ever used on my lips! And believe me I’ve tried EVERYTHING! You have a customer for life.

I was given a sample of the Sportsman’s Salve. Once again, I’ve never used anything that helped my dry skin so quickly. When hunting season approaches and I’m knee deep in sagebrush, snow and the Wyoming wind you can bet I’ll be stocking up on more of your products.

Thank you for creating such an excellent product. I’m very impressed! Keep up the great work.”

Winter Outdoor Retailer 2010 :: Social Update

Wednesday, January 27th, 2010

By Skittles

Our Outdoor Retailer shows generally consist of a good mix of both business and pleasure. Like I might have mentioned before, we love coming back to SLC twice a year to see all our friends both at, and not at, the show who we call our SLC Family.

The JTree Hangout.Several times during the show, David and I turned to each other and commented on how the JTree booth had seemingly become the show “hangout” for our friends at the show. And seeing a crowd around a booth, other folks would come in to check out what the “hub bub” was all about. This is a shout out to all our friends who hung at our booth - thanks for stopping by and come hang with us again this summer!

As usual, we worked super hard selling JTree product at the show so that we could afford to eat at our favorite sushi place EVER, Takashi, in downtown SLC. It has, hands down, the best sushi I have EVER eaten. Bentley and his wife Jessica, our friends from TrailFoods, Chris and Pat, Vegas climber friend John, Clint aka C-Dog from Layton, UT, friend Mike from his days in MI, David and I put down $$$ worth of sushi rolls and multiple bottles of sake. Sable Fish.  Simply.  Amazing.After three orders of the Black Magic Woman roll (our favorite) the server suggested trying the Seared Sable Fish and it was amazing. The night quickly moved on to a local bar where some poser in our group decided to start off with Jagger Bombs. (Ugh, we all know what happens to Skittles after starting with these!) Which were quickly followed by a round of Rusty Nails compliments of Chris. Chris being the proud West Virginian that he is, felt obligated to introduce us to some old time, backwoods, hillbilly whisky concoction, the Rusty Nail (fitting name for a drink that bad!). On all three attempts to try a Rusty Nail, they all tasted the same: strong and bad. There might have been some dancing involved with random bar goers at that place, though not exactly sure as things started to get fuzzy….

Jess trying on a hat at the IceBreaker sale.As our OR tradition goes, on the last day of the show, Jessica and I get our shop on when all the booths try to get rid of the samples they have to pack up by selling them at cost! We hit up the sales at IceBreaker and KAVU and both got some cute stuff. Jess even got a sweet pair of new mountain biking shades at Native! To continue with our OR tradition, we hit the slopes the next couple of days, taking advantage of our OR passes getting 50% off lift tickets at all the local SLC resorts - SAAAWWEEEEET! We spent two days after the show boarding thru knee deep powder at Snowbasin and Powder Mountain and commiserating on how miserable our lives really are! Can’t wait to shred some nar pow here again next year!

Winter Outdoor Retailer 2010 :: Show Update

Sunday, January 24th, 2010

New location for JTree's booth!By Skittles

So finally, after all the hoopla leading up to it, it was finally time for Winter Outdoor Retailer 2010! We might have been grumbling the night before about our booth placement, but when the showroom doors were opened at 9:00, we couldn’t have been happier for such a great, high-traffic spot on the floor! In our new area, we were able to meet up with so many more different folks (ski, bike, paddle and hike shops) than we would have in previous years, and yet, our friends from the climbing industry still found their way over to say hi. Awesome! Be sure to look for us here in this general location again for the summer show!

As usual, David, Torrent and I had our hands full pretty much all day every day for the four days of the show. Sell, sell, sell!!! Torr did his part too by laying out in front of our booth and attracting all the traffic walking down the aisle. Torrent, Dog of the Day, Winter OR 2010It’s amazing how many people would stop to tell us what a beautiful dog we have. (I have to agree he is pretty cute!) Although Torr was super disappointed by how few other dogs there were to play with at the show, the highlight for him was a visit on Day 3 by his “brother” Porter. For being cute and well-behaved, Torrent received his second Dog of the Day award at the show! Good job Torr!

Now that we are getting really familiar with the in’s and out’s of the show and downtown SLC, this show seemed a bit easier from a logistical perspective. We were able to park really really close to the convention center, which meant a couple more minutes of sleep in the morning, being able to walk out to the Hurricane to make lunch and being able to have “home” right there!

All in all, with sales of our Salve, Lip Balms, Desert Shimmers, Face Sticks and Herbal Tea at the show combined with new accounts signed and re-orders from our current shops we were able to pay for our booth! We also walked away from the show with several great leads for distributors, new accounts, sales reps and more to help us grow the JTree business.

Salt Lake City - We’ve Missed You!

Tuesday, January 19th, 2010

By Skittles

After all of our on the road adventures, we finally made it to Salt Lake City. It’s funny. I feel like Salt Lake City has become our little home away from home ever since we had started to come here for the Outdoor Retailer trade show twice a year about three years ago. We look forward to coming here for both the winter and the summer shows to play in the amazing snow in the mountains, climb on fantastic rock, see all of our SLC friends and eat at our favorite restaurants!

Our OR trips usually start off with meeting up with our good friend, Bentley, who works JTree’s sales and marketing. Dinner with B in the RV.  Hey, that rhymes!After picking up B from the airport and making a few important stops (dumping holding tanks…love that smell….and hitting up the liquor store for some booth essentials…whiskey and sweet tea vodka) we headed directly to the Salt Palace for booth set up. Sign-in and badge pick up: check. Unloading the RV: check. Finding our booth #32076: what the…. Long story short, what we failed to learn until we walked out on to the showroom floor was that our booth space was directly in front of the main door that leads to the loading dock. So unless we wanted to have our booth run down by forklifts moving crates and boxes into the showroom, we were not going to be able to set up until that door was permanently shut. Now the question was: when exactly would that be? Apparently that was going to be at 8pm the night before the show. Lucky for us we pack light and move efficiently! At 9:30pm our booth was finally set up. Now it was off to get some sleep!

Ouray Ice Fest :: Day 3 :: Dave goes ice climbing!

Sunday, January 10th, 2010

The approach of my first climb in Ouray, Coby Big Wave Dave

Sunday at the Ice Fest again had epic sunshine, and with the crowds thinning out, i seized the opportunity to get on the ice myself. I found two people to climb with; Carlene from Alaska, and Lindsey Keihn from Spokane. We hiked in to a section of cliff called south park, picked out the craziest looking mixed route on the wall, and went for it! What a blast! This picture tells a pretty good story of my Ice climbing pedigree. Note the super fancy “fruit boots” with built in crampons, the Carhart overalls, the Chalk Bag, and the Pearl Izumi Lobster mitts! I really am gonna be a pro! haha! I actually did quite well for my first real ice climbing experience, and had a total blast with my climbing partners!

Actually, we were having so much fun, that by the time I walked back down the the vendor area, the entire Tent city was dismantled, and EVERYONE was gone! The only thing left was the contents of my booth, and the $$$ Fruit Boots in my pack! No, I didn’t keep em, I sent em back to the Lowe rep with Erin Eddy, the Ice Fest organizer.

-Can’t wait till next year!